Marketingplan en campagneconcept voor Haagse deelfiets

Na ruim anderhalve eeuw bussen, trams, en lightrail, introduceerde de Haagse stadsvervoerder HTM in het voorjaar van 2019 een heel nieuw vervoersmiddel: de HTM Fiets. Met een app kunnen deelfietsen door de hele stad worden ontgrendeld en gebruikt voor korte ritten als aanvulling op het openbaar vervoer. MORE2COMM schreef het plan van aanpak, het marketingplan, en bedacht een creatief concept voor de introductiecampagne. Tevens mocht ik de copy schrijven voor alle interne en externe marketingcommunicatie-middelen.

Opdrachtgever Yvonne Abbring (Productmanager): “Het was heel erg fijn om met Annelien samen te werken. Met haar enthousiasme, creativiteit en inspiratie hebben we de HTM fiets goed kunnen neerzetten. Annelien heeft mij geïnspireerd, en is een kei in haar vakgebied. Met een strakke planning hebben we snel een mooi resultaat geboekt.”

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